Helping Non-Profits Establish Credibility Online

Website credibility is a major factor in securing donations. 

We can use your existing website, along with industry best practices, to audit your site and make recommendations for improvement.

 Our website audit report will include an assessment of current SEO, a review of overall mobile responsiveness, and clarity on how donors can help you achieve your mission.

 A clear call to action that effectively communicates what you need from them drives donations and is critical to any fundraising campaign’s success.

Your Non-Profit organization should review /audit your website regularly.

A website credibility audit helps your organization focus on the most important things you can do right now to improve your organization’s web presence.

In particular, you should focus on these key areas:

The importance of items to audit on a non-profit website can vary depending on the specific organization and its goals. However, there are some general categories that are important for most non-profits to consider:


Financial transparency:

  • Financial statements and reports: Ensure that financial statements are accurate, complete, and up-to-date.
  • Donor information and privacy: Make sure donor information is secure and that privacy policies are clear and followed.
  • Grant applications and awards: Verify that grant applications are accurate and complete, and that awarded funds are used as intended.


Governance and operations:

  • Board of directors and governance: Confirm that the board is functioning effectively and meeting its fiduciary responsibilities.
  • Programs and services: Ensure that programs and services are being delivered as intended and that they are achieving their goals.
  • Website security and privacy: Make sure the website is secure and that user data is protected.
  • Compliance with applicable laws and regulations: Verify that the organization is complying with all relevant laws and regulations.


Fundraising and ethics:

  • Fundraising activities and ethics: Ensure that fundraising activities are ethical and transparent.
  • Marketing and communications: Make sure marketing and communications materials are truthful and accurate.


Additional considerations:

  • Human resources and staff: If the organization has employees, ensure that human resources practices are fair and compliant with labor laws.
  • Risk management and internal controls: Have appropriate risk management and internal controls in place to mitigate risks.
  • Evaluation and impact measurement: Evaluate the impact of programs and services to demonstrate accountability and effectiveness.
  • Strategic planning and goal setting: Ensure that the organization has a strategic plan and that it is making progress towards its goals.


It is important to note that this is not an exhaustive list, and the specific items that are most important to audit will vary depending on the organization. It is recommended that you consult with an auditor or other qualified professional to determine the specific items that are most important for your organization to audit.

Here are some additional resources that you may find helpful: